Kixeye Is The Lucrative Dark Horse of Facebook Gaming

While Zynga and other gaming companies seem to be doing everything possible to claw their way off the Facebook canvas, at least one San Francisco company is still in. Big time. With just shy of 5 million monthly active users on Facebook, Kixeye is ranked a dismal 72nd on the developer leaderboard behind Zynga, EA and Angry Birds-maker Rovio, according to tracking service AppData. But the astonishing revenue Kixeye makes per user has the company on track to gross more than $100 million in total revenue this year. That's up from between $25 to $50 million last year, according to an independent source familiar with Kixeye's financials. Kixeye is part of a class of companies that is taking Facebook gaming far from its "Cow Clicker" past. The company doesn't target the stereotypical 35-year-old female demographic that Zynga is well-known for, but rather a subset of hardcore gamers that are willing to pay up. Think fewer virtual potatoes and more epic sea battles.

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